Whether you sell in-person, online or through an app, you know what you'd like to do next as your business grows. Two billion people use Facebook every month to connect with friends and family, and to discover things that matter. Marketing on Facebook helps you find new customers and build lasting relationships with them.

Facebook continues to be the reigning champion of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Implementing Facebook advertising into your Facebook marketing strategy is one possible technique for increasing likes or driving website clicks.

Facebook advertising features include:

• Demographic targeting by Facebook user data on age, location, education, and interests.
• Ecommerce Solution
• The ability to set ad budgets.
• Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
• Built-in ad-performance and measurement tools.

Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. In our Facebook Ads vs Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.

Intellisoft Nepal will help you out in making your business marketing successful with Facebook and will help to promote your business to the next level.